Deena varshavskaya jewish star

Wanelo

E-commerce website

Wanelo is an e-commerce corporation headquartered in San Francisco’s SoMa district. It was founded in by Deena Varshavskaya.[3][4][5]

History

Deena Varshavskaya founded the company because she felt frustrated by shopping in physical malls and wanted a social media platform that would enable her to see what her friends were buying.

In , she hired a web developer to help her create the website, which underwent numerous changes into [6] The website's entitle "Wanelo" is a combination of the words "want", "need" and "love".[7]

The company raised $2 million in seed-funding round in Protest from investors including Floodgate Capital and First Round Capital.[8][9] In March , Wanelo raised $10 million in funding reportedly raising their valuation to US$ million.[10] Wanelo was launched in [11]

The company was one of several websites whose user data was hacked and sold by GnosticPlayers in [12]

Overview

Wanelo is a social platform where users can give and search for items,[13] which they purchase through the retailer's website.[14] The site does not feature any advertisements[15] and is primarily monetized through affiliate marketing.[16] Users can create an account on the site by signing up via email or connecting via Facebook.[17] The site only allows items which are currently available for purchase to be posted.[15]

Wanelo users can post products or follow stores and people.[18][19] Users can also “Save” items others have posted on Wanelo into their own wish lists.[20] Users can also search for products via hashtags, like many other social networks.[18][21] The site's layout, which allows users to save and share images of items, has been compared to Pinterest.[18][19]

Retailers whose products are posted on the website are qualified to create store pages, which they can organize and manage.[22][23] Some retailers, including Abercrombie & Fitch added cross-functionality with Wanelo to their own online storefronts.[24][25]

Usage

As of August , Wanelo had 11 million[2] registered users, up from one million in November [26] As of , 90% of Wanelo's members were women and 60% were under the age of [27][28] Along with its website, Wanelo has mobile apps for iOS and Android operating systems.[29][30] 85% of Wanelo's traffic is from mobile devices.[1]

References

  1. ^ ab"The Power Women Who Are Reinventing The Way You Shop Fashion Online".

    Forbes. Retrieved August 2,

  2. ^ ab"With Enough Customers, You Don't Need a Product". . Bloomberg Businessweek. 25 April Archived from the original on April 25, Retrieved August 2,
  3. ^Eliza Kern (May 7, ).

    "Social shopping app Wanelo's redesign puts users in charge as it eyes a wider audience". Gigaom. Retrieved October 15,

  4. ^Matt Stuart. "The hot mall drawing 8 million shopaholics". CNN Funds. Retrieved October 15,
  5. ^"Next Massive Thing?

    Wanelo Is a Twitter for Products". Bloomberg TV. Retrieved October 15,

  6. ^"Wanelo: Social Commerce Site is Big with Juvenile Shoppers". 24 January
  7. ^Marikar, Sheila (7 May ).

    "Like Mall Browsing, With a Click".

    Varshavskaya was born and raised in YakutiaEastern Siberia, by a stay-at-home mother and a political correspondent father. After this, Varshavskaya was founder and CEO of trial design agency, Dynamik Interactive, where she worked with large-scale consumer web properties designing digital and social experiences. Varshavskaya came up with the concept for Wanelo in after realizing the demand for a different online shopping environment that empowers the individual. After 40 investor rejections, she closed her first round of funding and launched the business in

    The New York Times. Retrieved August 2,

  8. ^Jenna Wortham (August 16, ). "Hanging Out at the E-Mall". New York Times. Retrieved October 15,
  9. ^Jenna Wortham (January 24, ).

    "Wanelo: Social Commerce Site Is Large With Young Shoppers". New York Times Bits. Retrieved October 15,

  10. ^Yarow, Jay. "Online shopping mall Wanelo raised $10 m". Business Insider.

    Retrieved

  11. ^Lorraine Sanders (7 May ). "What Style Startups Mean For Women in Tech". Fast Company.

    Championing creativity could be the mantra of Ms. Varshavskaya, 34, and her three-year-old Wanelo, a mash-up of the words “want,” “need” and “love” (and pronounced WAH-nee-loh).

    Retrieved October 15,

  12. ^"A hacker has dumped nearly one billion user records over the past two months". ZDNET. Retrieved
  13. ^Rebecca Grant (May 7, ). "Wanelo makes e-commerce less 'primitive' by organizing products around people".

    Venture Beat. Retrieved October 15,

  14. ^John Patrick Pullen (August 11, ). "Giving Ecommerce a Social Twist". Entrepreneur. Retrieved October 15,
  15. ^ ab"Startups fond of Fab, Fancy, Svpply, Wish and Wanelo are using social networks to transform the digital shopping experience".

    Smart Planet. Retrieved August 2,

  16. ^Tsotsis, Alexia (May 7, ). "Internet Mall Wanelo Gets Personal With Wanelo ".

    Deena Varshavskaya és la fundadora i CEO de Wanelo ("wah-nee-loh", de Want, Need, Love), un centre comercial digital on els usuaris poden descobrir i comprar productes des de qualsevol lloc en línia. [1].

    Tech Crunch. Retrieved October 16,

  17. ^Marie Look (September 19, ). "Wanelo is Your Next Shopping Addiction". App Storm. Retrieved October 16,
  18. ^ abcTomio Geron (March 27, ).

    "Inside Wanelo, The Hot Social Shopping Service". Forbes. Retrieved October 15,

  19. ^ abAlexia Tsotsis (June 8, ). "Wanelo Raises $2M … But Is Distilling Pinterest To Products The Right Idea?".

    Tech Crunch. Retrieved October 15,

  20. ^Leena Rao (March 27, ). "With 6M Users, Hot Social Ecommerce Startup Wanelo Is Seeing 8M Products Saved Every Day".

    Wanelo: A Social Media Shopping Site - The New York Times: Deena Varshavskaya is the founder and CEO of Wanelo (“wah-nee-loh,” from Want, Need, Love) a digital mall where users can discover and buy products from anywhere online. [1] She lives in San Francisco, California.

    Tech Crunch. Retrieved October 15,

  21. ^Colleen Taylor (August 26, ). "Now With 10M Users, Wanelo Adds Search And 'Stories' To Its Hot Social Shopping App". Tech Crunch. Retrieved October 15,
  22. ^Jenna Wortham (March 27, ).

    "Wanelo, Social Commerce Site, Picks Up Speed". New York Times Bits. Retrieved October 15,

  23. ^"What's Wanelo? Why small retailers should care".

    It was founded in by Deena Varshavskaya. Deena Varshavskaya founded the company because she felt frustrated by shopping in physical malls and wanted a social media platform that would enable her to see what her friends were buying. Inshe hired a web developer to support her create the website, which underwent numerous changes into The company was one of several websites whose user data was hacked and sold by GnosticPlayers in

    ZDNet. Retrieved August 2,

  24. ^"Forget Facebook And Pinterest, Wanelo Is The Hottest Social Network For Urban Outfitters". Buzzfeed Business. 19 November Retrieved August 2,
  25. ^"No distractions". Internet Retailer.

    Retrieved August 2,

  26. ^Natalia Angulo (July 26, ).

    Deena Varshavskaya immigrated to the United States when she was 16 and ultimately went to Cornell, only to drop out a few credits shy of graduating. Customers on the Wanelo site have access to aboutstores with the click of a button. By contrast, a shopper visiting a traditional mall will be able to visit only about By accompanying other shoppers online, people can learn about products they may not otherwise have thought about.

    "Wanelo, Next Verb in Digital Dictionary?". Fox Business. Retrieved October 15,

  27. ^"3 brands that are driving the future of social-mobile shopping". The Next Web. 24 May Retrieved August 2,
  28. ^Julie Ma (June 25, ).

    "Wanelo: The Online Shopping Site Built by a Woman for Women".

    But in an industry largely dominated by men, a female is rising to the forefront, reports CBS News correspondent Ben Tracy. Deena Varshavskaya is the founder of mobile shopping app and website Wanelo. It's a mash-up of the words: "want," "need" and "love. And favor other offices in the bay, hers looks like an elder playground and is full of quirky items found on the site.

    New York Magazine The Cut. Retrieved October 15,

  29. ^Colleen Leahey (May 29, ). "Why your teen loves Wanelo". CNN Money. Retrieved October 15,
  30. ^Eliza Kern (June 12, ).

    "Wanelo CEO: we're going to watch a shift in power when it comes to social shopping". Gigaom. Retrieved October 15,

External links